I'm a Senior Product Designer based in Zurich. Eight years designing consumer apps for mobility, emergency response, and civic services — used by millions. Outside of work: sketchbooks, mountain trails, and whatever furniture I'm currently taking apart.
Caught on a podcast talking AI + design
— The Future of UX, ep. 140
Caught on a podcast talking AI + design —
The Future of UX, ep. 140
Caught on a podcast talking AI + design — The Future of UX, ep. 140
Selected Projects
All content shown underneath has been abstracted for legal and confidentiality reasons.
Faster trail discovery for 80k users
Built the UX/UI foundations for a multilingual trail discovery app — establishing route visibility, map-based search, detailed filters, and visual hierarchy to improve findability and accessibility across mobile platforms.
My Contribution
UX & Visual Designer (iOS & Android) in a cross-functional team
Focus Areas
Map-Based UX
Search & Filter Design
Visual Hierarchy
Accessibility
Multilingual UI
Production app — map view with search
Faster trail discovery for 80k users
Built the UX/UI foundations for a multilingual trail discovery app — establishing route visibility, map-based search, detailed filters, and visual hierarchy to improve findability and accessibility across mobile platforms.
My Contribution
UX & Visual Designer (iOS & Android) in a cross-functional team
Focus Areas
Map-Based UX
Search & Filter Design
Visual Hierarchy
Accessibility
Multilingual UI
Production app — map view with search
Optimising Booking Transitions for 3M+ users
2024 — Developed branded motion assets for the SBB app (Swiss Federal Railways, Switzerland’s national railway company) to reduce booking drop-offs. Created custom animations across search, reservation, and payment to improve perceived wait times and keep a consistent experience across light and dark modes.
My Contribution
Solo Motion & UX Designer
Focus Areas
Microinteractions
Motion Design
Booking UX
Custom Icons
Multi-platform Assets
Loading animation in production app
Optimising Booking Transitions for 3M+ users
2024 — Developed branded motion assets for the SBB app (Swiss Federal Railways, Switzerland’s national railway company) to reduce booking drop-offs. Created custom animations across search, reservation, and payment to improve perceived wait times and keep a consistent experience across light and dark modes.
My Contribution
Solo Motion & UX Designer
Focus Areas
Microinteractions
Motion Design
Booking UX
Custom Icons
Multi-platform Assets
Loading animation in production app
myRIDE — Pricing UX for a 3,000-person pilot
Translated a complex pricing model into a pilot product for SBB's railway app. Designed an interactive cost calculator that let users understand their commuting costs before committing — and built a simulation artifact that became the shared reference across product, engineering, and business throughout the pilot.
My Contribution
UX designer — multi-platform pilot
Focus Areas
Product UX
Pricing design
Pilot strategy
Cross-functional
Community
Cost calculator — production web app
myRIDE — Pricing UX for a 3,000-person pilot
Translated a complex pricing model into a pilot product for SBB's railway app. Designed an interactive cost calculator that let users understand their commuting costs before committing — and built a simulation artifact that became the shared reference across product, engineering, and business throughout the pilot.
My Contribution
UX designer — multi-platform pilot
Focus Areas
Product UX
Pricing design
Pilot strategy
Cross-functional
Community
Cost calculator — production web app
Redesigning Rega’s app for 1.1M+ users
2021 — Redesigned the full Rega app for Swiss air rescue, including the emergency call journey, to improve speed, clarity, and reduce false alarms. Used progressive disclosure, bold visuals, and motion to support safe decision-making in critical moments — for a service relied on by 3.6M+ patrons across Switzerland.
My Contribution
Lead UX & Visual Designer (iOS & Android)
Focus Areas
Safety-Critical UX
Emergency Call Flows
Progressive Disclosure
UI Branding
Real-Time Data Design
Emergency call flow — production app
Redesigning Rega’s app for 1.1M+ users
2021 — Redesigned the full Rega app for Swiss air rescue, including the emergency call journey, to improve speed, clarity, and reduce false alarms. Used progressive disclosure, bold visuals, and motion to support safe decision-making in critical moments — for a service relied on by 3.6M+ patrons across Switzerland.
My Contribution
Lead UX & Visual Designer (iOS & Android)
Focus Areas
Safety-Critical UX
Emergency Call Flows
Progressive Disclosure
UI Branding
Real-Time Data Design
Emergency call flow — production app
© 2026 Flore de Crombrugghe · Zurich
© 2026 Flore de Crombrugghe · Zurich
© 2026 Flore de Crombrugghe · Zurich