I'm a Senior Product Designer based in Zurich. Eight years designing consumer apps for mobility, emergency response, and civic services — used by millions. Outside of work: sketchbooks, mountain trails, and whatever furniture I'm currently taking apart.
Selected Projects
PitchPivot — Design Reasoning for Business Impact
Summary
Designers lose influence not because their work is weak — but because they can't translate it into business language in the moment. I researched this, built a working prototype in Lovable, tested it with four designers, and refined it based on what broke. Featured on The Future of UX podcast, episode 140.
Role & Timeline
Solo project
Sept–Oct 2025
Product Context
Product strategy
AI-assisted design
Research → prototype
PitchPivot — Design Reasoning for Business Impact
Summary
Designers lose influence not because their work is weak — but because they can't translate it into business language in the moment. I researched this, built a working prototype in Lovable, tested it with four designers, and refined it based on what broke. Featured on The Future of UX podcast, episode 140.
Role & Timeline
Solo project
Sept–Oct 2025
Product Context
Product strategy
AI-assisted design
Research → prototype
PitchPivot — Design Reasoning for Business Impact
Summary
Designers lose influence not because their work is weak — but because they can't translate it into business language in the moment. I researched this, built a working prototype in Lovable, tested it with four designers, and refined it based on what broke. Featured on The Future of UX podcast, episode 140.
Role & Timeline
Solo project
Sept–Oct 2025
Product Context
Product strategy
AI-assisted design
Research → prototype
All content shown underneath has been abstracted for legal and confidentiality reasons.
Faster trail discovery for 80k users
Built the UX/UI foundations for a multilingual trail discovery app — establishing route visibility, map-based search, detailed filters, and visual hierarchy to improve findability and accessibility across mobile platforms.
My Contribution
UX & Visual Designer (iOS & Android) in a cross-functional team
Focus Areas
Map-Based UX
Search & Filter Design
Visual Hierarchy
Accessibility
Multilingual UI
Faster trail discovery for 80k users
Built the UX/UI foundations for a multilingual trail discovery app — establishing route visibility, map-based search, detailed filters, and visual hierarchy to improve findability and accessibility across mobile platforms.
My Contribution
UX & Visual Designer (iOS & Android) in a cross-functional team
Focus Areas
Map-Based UX
Search & Filter Design
Visual Hierarchy
Accessibility
Multilingual UI
Optimising Booking Transitions for 3M+ users
2024 — Developed branded motion assets for the SBB app (Swiss Federal Railways, Switzerland’s national railway company) to reduce booking drop-offs. Created custom animations across search, reservation, and payment to improve perceived wait times and keep a consistent experience across light and dark modes.
My Contribution
Solo Motion & UX Designer
Focus Areas
Microinteractions
Motion Design
Booking UX
Custom Icons
Multi-platform Assets
Optimising Booking Transitions for 3M+ users
2024 — Developed branded motion assets for the SBB app (Swiss Federal Railways, Switzerland’s national railway company) to reduce booking drop-offs. Created custom animations across search, reservation, and payment to improve perceived wait times and keep a consistent experience across light and dark modes.
My Contribution
Solo Motion & UX Designer
Focus Areas
Microinteractions
Motion Design
Booking UX
Custom Icons
Multi-platform Assets
Heat Stress Awareness for Field Workers
2024 — Created a mobile interface that visualizes heat risk based on temperature, effort, and clothing. Translated complex safety data into an actionable UI to support field workers in real time.
My Contribution
Solo UX & Data Visualisation Designer
Focus Areas
Risk Visualisation
Real-Time Feedback
UX for Field Environments
Safety Data Mappings
Accessible Color Systems
Heat Stress Awareness for Field Workers
2024 — Created a mobile interface that visualizes heat risk based on temperature, effort, and clothing. Translated complex safety data into an actionable UI to support field workers in real time.
My Contribution
Solo UX & Data Visualisation Designer
Focus Areas
Risk Visualisation
Real-Time Feedback
UX for Field Environments
Safety Data Mappings
Accessible Color Systems
Redesigning Rega’s app for 1.1M+ users
2021 — Redesigned the full Rega app for Swiss air rescue, including the emergency call journey, to improve speed, clarity, and reduce false alarms. Used progressive disclosure, bold visuals, and motion to support safe decision-making in critical moments — for a service relied on by 3.6M+ patrons across Switzerland.
My Contribution
Lead UX & Visual Designer (iOS & Android)
Focus Areas
Safety-Critical UX
Emergency Call Flows
Progressive Disclosure
UI Branding
Real-Time Data Design
Redesigning Rega’s app for 1.1M+ users
2021 — Redesigned the full Rega app for Swiss air rescue, including the emergency call journey, to improve speed, clarity, and reduce false alarms. Used progressive disclosure, bold visuals, and motion to support safe decision-making in critical moments — for a service relied on by 3.6M+ patrons across Switzerland.
My Contribution
Lead UX & Visual Designer (iOS & Android)
Focus Areas
Safety-Critical UX
Emergency Call Flows
Progressive Disclosure
UI Branding
Real-Time Data Design
© 2026 Flore de Crombrugghe · Zurich
© 2026 Flore de Crombrugghe · Zurich
© 2026 Flore de Crombrugghe · Zurich